Is your sustainability report at risk of greenwashing?
Since 27 September 2026, generic claims, uncertified labels and climate neutrality based on offsetting are banned in Italy. Leave your details: an Envify expert reads your report and tells you, free of charge, which statements are at risk.
What we check- Generic claims such as «green», «eco» or «sustainable»
- Climate neutrality based on offsetting
- Future targets without a plan or base year
- Figures without source, boundary or methodology
When the report promises more than it proves
Greenwashing means communicating a greater environmental commitment than the real one. In SMEs it is almost always unintentional: you write «sustainable company» without data to back it, you announce an emissions cut without a measured baseline, you use «carbon neutral» without saying what it covers and how much offsetting weighs.
The sustainability report is the most exposed document, because banks, clients and authorities read it carefully and its sentences end up on the website, in product sheets and in presentations. Every environmental statement you could not defend with a document is a risk, even when written in good faith.
What is banned from 27 September 2026
Italian Legislative Decree 30/2026 transposes Directive (EU) 2024/825 into the Consumer Code. These practices join the list of those that are always misleading: there is no need to prove case by case that the consumer was misled.
Generic claims
«Green», «eco», «environmentally friendly» without recognised, demonstrable environmental excellence.
Uncertified labels
Sustainability marks and logos that are not based on a certification scheme and not established by public authorities.
Neutrality through offsetting
A neutral, reduced or positive climate impact claimed thanks to carbon credits rather than real reductions.
The part for the whole
A benefit that concerns a single aspect attributed to the entire product or the entire company.
Promises about the future, such as «zero emissions by 2030», also become misleading if they are not backed by a detailed, realistic plan with measurable targets and regular checks by an independent expert. Read everything that changes
Six signs that make a report open to challenge
Adjectives instead of numbers
«Sustainable», «green», «low impact» without a figure that quantifies them.
Reductions without a base year
Emission reduction percentages without a declared baseline, boundary and methodology.
Neutrality through credits
Climate neutrality claims that depend on offsetting, without separating it from real reductions.
Targets without a plan
2030 or 2050 targets without actions, intermediate milestones and independent checks.
The detail becomes the whole
A single project or product presented as if it represented the whole company.
Figures without a source
Data that cannot be traced back to a bill, an invoice or a documented calculation.
From request to feedback, free of charge
Fill in the form
Name, company, email and phone: thirty seconds is all it takes.
Send us the report
We get back to you and you send us the sustainability report or the materials with environmental claims to check.
We show you where you are exposed
On a call, an Envify expert goes through the statements at risk with you and how to make them defensible.
You decide what to do next
If you like, we show you how to build a VSME report in which every figure is linked to the document it comes from.
Before you request the check
Is the check really free?
Yes. The check is free and with no commitment: we point out the statements at risk and how to fix them. It is up to you whether to continue with Envify.
What do I need to send?
The sustainability report or ESG report, PDF is fine. If you like, add website pages, product sheets and sales materials with environmental claims: that is where the new rules apply most often.
Do the new rules also apply to SMEs?
Yes. The Consumer Code has no size-based exemptions: any company making environmental claims to consumers must be able to prove them. Misleading advertising towards business clients also remains prohibited.
What do I risk with a misleading claim?
The Italian Competition Authority (AGCM) can order the practice to stop and impose fines from €5,000 to €10,000,000, depending on the seriousness and duration of the infringement. On top of that comes the reputational damage with clients and banks.
Does the check replace legal advice?
No. It is a technical reading of the data and environmental statements in the report, useful to understand where to act. For more complex cases we recommend also consulting a lawyer.